Tell Your Story with Your Annual Report

I just finished producing, writing, and editing and 14-page annual report for NAMI-CT, an organization which serves support, education and policy for mental health populations. Here are the steps I took to produce an annual report that told their story.

1. Interview key leaders, volunteers, and donors about why they are involved in your organization
2. Craft a short story in a few paragraphs for each interview. Make sure you have photographs to go with each story. Either use ones on file or take fresh ones.
3. Write the welcome letter from your executive director in such a way where it highlights all events and what metrics they produced for your service area. Use a friendly, conversational tone as if writing a blog post. 
4. Edit all content submitted by board of directors, lists of donors in drop files that will go right to the graphic designer, financial statements in Excel files. 
5. Break down the areas your organization supports into sections and write a few paragraphs about major achievements that year for each section.
6. Make sure your designer understands your mission, your creative concept, and any tag lines  agreed upon by your executive director.

I'm available to consult, produce, write, and edit your next annual report. Click here to contact me.